Loft Cameras
Product Package Design
The inspiration behind Loft Cameras was based around being created by a group of twenty year old college students that have an obsession with photographing memories. he cameras that Loft provides are meant to be brought to places where it might be thrown or passed around. It is a camera that is meant to go through experiences and fun right alongside the photographer. Loft Cameras provide knowledge of film photography as well as a camera that can travel with the photographer. This specific package is the starter kit that Loft Cameras offer. This starter kit includes one film camera, one roll of colored film, one roll of black and white film, as well as a camera manual.
Package Design | Identity | Book Layout
Film Canisters
The first component of this project was creating a label for the film itself. With important information for photographers and film developers being necessary, this component combines design with necessary typographic information.
Camera Design
The camera required a sleek look to interest college age people. With keeping a black base and simple logo on the camera, younger people will not feel strange carrying around a camera that is not on their phone.
Camera Manual
One of the most important parts about Loft Cameras is the way that it informs more about the film photography process. Inside the starter kit is a camera manual. The camera manual simply describes a small detail about the company, information about the film and the camera, how to take the best photos, and how to load and unload the film.
Credits
Art Direction: Jordan Ferrier
Photography: Jordan Ferrier
Copywriting: Jordan Ferrier
Brand + Design: Jordan Ferrier